Heritage Stories

Timeline

2003

Swastik International T/A Exotic Blends was founded in Gujarat, India, in 2003 with a simple goal to deliver the finest quality spices to wholesalers and retailers at competitive prices.

Yellow-orange powder scattered on a black background.

Bags of colorful spices on display at a market, including reds, oranges, greens, and purples.

2009

Continuing to build strong business relationships has been essential to our success. By developing direct partnerships with manufacturers, we established trust early on and created a solid foundation for long-term growth.

Bags of various spices on display at a market, with labeled tags.

2011

Exotic Blends began supplying the UK market with high-quality ground spices, whole spices, and oil seeds. We built strong networks with manufacturers and packaging partners to ensure smooth delivery and consistency. Every decision was driven by our goal to meet evolving customer expectations for flavour, quality, and reliability.

Bags of dried red chili peppers at a market.

2020

Opened our warehouse. Making it easier for customers to order smaller quantities at competitive prices. This gives us the flexibility to respond quickly to market needs and remain highly competitive.

Three spoons holding orange and red spices, scattered on a black surface.

2025

New look. Same commitment. Our rebrand is a step forward, reflecting our growth, our values, and our vision for the future.

Bags of grains and seeds at an outdoor market stall, with fruit and other goods in the background.

2024

Responsible for ensuring Exotic Blends’ full compliance with UK regulations, including the importation of IPM-approved products only. Additionally, I oversee that all imported goods meet premier quality and industry-leading standards.

Bags overflowing with various grains, including rice, beans, and lentils.

Colorful mounds of spices in a market, including red, yellow, and black, displayed in various bins.